Florida Grapefruit Rubbed Short Ribs

Short ribs make any meal an Occasion with a capital “O” – they’re the birthday cake of meat. Tender meat that melts off the bone marinated with our Florida Grapefruit rub pairs perfectly with a green salad, or an extra serving of ribs.


  • 900 g braising beef short ribs
  • 200 g dark brown sugar
  • 1 tbsp. smoked paprika
  • 2 tsp. ground ginger
  • ¼ tsp. cayenne pepper
  • ½ tsp. ground coriander seed
  • 2 tsp. garlic powder
  • 2 tsp. ground black pepper
  • Pinch of salt
  • ½ zest of 1 Florida Grapefruit
  • ½ the juice of 1 Florida Grapefruit
  • 125 ml water


Florida Grapefruit Rubbed Short Ribs

Pre-heat oven to 165° C. In a medium-sized mixing bowl, stir together brown sugar, paprika, ginger, cayenne pepper, coriander, garlic, black pepper, salt and zest.

Generously coat ribs in sugar rub and transfer to a 23 x 33 cm roasting pan.Pour remaining sugar over top of ribs and pat down creating a thick layer.Stir water and grapefruit juice together and pour into the bottom of the roasting pan.

Cover pan with foil and cook for 1½ hrs. Remove foil and continue to roast for another hour.Remove from liquid and serve.