Pre-natal

• Vitamin C requirements rise 13% when a woman is expecting, helping the mother’s body absorb iron to keep her strong while carrying a baby to term

• A woman’s need for folate increases by one-third during pregnancy. This B-vitamin is critical to a baby’s proper fetal growth and development

• A mother’s diet that is low in calcium will put an increased demand on her body and overall supply, as a developing baby needs calcium to grow strong bones and teeth as well as a healthy heart, nerves and muscles

  
  

Kids & Teens

• Almost half of a person’s bone mass is developed during adolescence making calcium consumption vital for kids and teens

• Growing kids need as much energy as they can get, thiamin helps the body convert nutrients and carbohydrates into a consistent supply of energy for them

• Potassium plays a key role in the metabolism of a child or teen, ensuring that they have enough energy to keep them strong and energetic on a daily basis

  
  

Young Adults

• Regular intake of folate keeps a young adult’s energy level high while also reducing the likelihood of depression and memory loss

• Vitamin B6, helps in the regulation of appetites and also controls a young person’s moods, sleeping patterns and sensitivity to pain

• Men and women in their 20s and 30s need to keep calcium stores high to help maintain bone strength and fight against osteoporosis at a later age

  
  

Adults (45+)

• At an older age, an adequate intake of folate is necessary for both a healthy memory and cardiovascular system

• Vitamin C is essential in a adult system to keep bones strong while also forming collagen that will maintain muscle, bone and cartilage structure

• More than five million Canadians have high blood pressure; research has shown that a diet with increased calcium can help support healthy blood pressure